Lazada Group

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Lazada Group is a privately owned e-commerce company based in Southeast Asia.[1] Lazada Group operates Lazada, an online shopping mall, with presence in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.[1] Since 2012, Lazada Group has raised approximately US$647 million over several investment rounds, with investors including Temasek Holdings, Tesco, Rocket Internet, J.P. Morgan Asset Management, Holtzbrinck Ventures, Tengelmann Ventures, Investment AB Kinnevik, Verlinvest and Summit Partners.[2][3] The company is headquartered in Singapore. [3]

Launched in March 2012, Lazada is Southeast Asia’s largest online shopping mall, offering a wide range of products including consumer electronics, household goods, toys, sports equipment, health and beauty, and fashion.[4] Lazada operates a combined first-party retail and third-party marketplace model[5] which allows third-party retailers to sell their products online using Lazada’s secure payment options, distribution networks and customer service support.[4]

History[edit | edit source]

Lazada Group was founded in 2011 by Rocket Internet, the Berlin-based e-commerce startup incubator founded by German brothers Oliver, Marc and Alexander Samwer. [6][7]

In March 2012, the company launched fully operational e-commerce properties in five Southeast Asian countries: Indonesia, Malaysia, the Philippines, Thailand and Vietnam.[1]

In the second half of 2013, Lazada introduced its marketplace model - an end-to-end platform including payment, delivery and customer service enabling third-party retailers to sell their products online via Lazada. This model has facilitated growth by allowing for the rapid expansion of the company’s competitively-priced offering of products to consumers.[8] [9]

In June 2013, Lazada launched a mobile application for Android devices.[10] The company also launched an affiliate program that same month, as well as its own fleet of riders for product delivery.[11]

In January 2014, Lazada launched its iOS mobile application for the iPhone and iPad.[12]

In May 2014, Lazada launched in Singapore with eight different product categories, becoming the sixth country in Southeast Asia with a Lazada property.[13]

In July 2014, Lazada Philippines signed an exclusive partnership with Xiaomi, making the mobile brand available in the country for the first time.[14]

In September 2014, Lazada Indonesia offered 5,000 Xiaomi Redmi 1S phones exclusively for sale,[15] selling out in seven minutes.[16]

In November 2014, Lazada announced that its Marketplace platform accounted for more than 65% of its overall sales.[17] The number of third-party sellers on the platform increased from ~500 in November 2013 to close to 8,000 in November 2014.[18] In the same month, Lazada launched helloPay, an online payment platform, in Singapore.[19]

In December 2014, the number of sellers on Lazada’s marketplace platform exceeded 10,000.[20] The number of employees across the region reached approximately 4,000.[20]

In March 2015, Lazada reached US$1 billion in annualized Gross Merchandise Volume (GMV) regionally. Marketplace accounted for approximately 75% of overall sales.[21][5]

In May 2015, Lazada reported over 11 million mobile application downloads regionally.[22]

Management team[edit | edit source]

Lazada Group’s CEO is Maximilian Bittner. The Lazada Group's senior management team also includes Stein Jakob Oeie, CMO[23] , Pierre Poignant, COO[24], Tim Rath, CCO, Sohil Gilani, CPO, Eugene Chistyakov, CTO[25] and Michael Karb, CFO. [26]

Funding[edit | edit source]

Lazada Group has announced several rounds of funding since its launch. These included initial fundings from J.P. Morgan Asset Management, Kinnevik, Summit Partners, and Tengelmann Group. [27][28] In December 2013, an additional US$250 million was raised from Tesco PLC, Access Industries, and other existing investors.[2] In November 2014, Temasek Holdings in Singapore led a funding round of US$250 million.[3] In total, Lazada Group has raised approximately US$647 million in funding.[3]

References[edit | edit source]

  1. ↑ 1.0 1.1 1.2 Ryan Mac (Nov 29, 2014). "Southeast Asian Amazon Clone Lazada Raises $249 Million". Forbes. http://www.forbes.com/sites/ryanmac/2014/11/29/southeast-asian-amazon-clone-lazada-raises-249-million/. 
  2. ↑ 2.0 2.1 Newley Purnell (December 1, 2014). "Lazada Group Raises $249 Million, Led by Singapore’s Temasek". Digits - Wall Street Journal. http://blogs.wsj.com/digits/2014/12/01/lazada-group-raises-249-million-led-by-singapores-temasek-holdings/. 
  3. ↑ 3.0 3.1 3.2 3.3 Jon Russell (Nov 29, 2014). "Lazada, Rocket Internet’s Amazon Clone In Southeast Asia, Raises $250M Led By Temasek". TechCrunch. http://techcrunch.com/2014/11/29/lazada-rocket-internets-amazon-clone-in-southeast-asia-raises-250m-led-by-temasek/.  Cite error: Invalid <ref> tag; name "techcrunchfunding" defined multiple times with different content
  4. ↑ 4.0 4.1 Ingrid Lunden (Nov 12, 2012). "Samwers’ Online Shopping Mall Lazada Gets $40M From Shareholder Kinnevik To Push The Amazon Model In Asia". TechCrunch. http://techcrunch.com/2012/11/12/samwers-online-shopping-mall-lazada-gets-40m-from-kinnevik-to-push-the-amazon-model-in-asia/. 
  5. ↑ 5.0 5.1 Steven Millward (Mar 20, 2015). "Shoppers on Lazada last year spent $350 million as ecommerce booms in Southeast Asia". techinasia.com. https://www.techinasia.com/shoppers-lazada-spent-350-million-2014-ecommerce-booms-southeast-asia/. 
  6. ↑ Ryan Mac (Jul 31, 2014). "Germany's Samwer Brothers To Become Billionaires With Rocket Internet IPO". venturebeat.com. http://www.forbes.com/sites/ryanmac/2014/07/31/samwer-brothers-billionaires-rocket-internet-ipo/. 
  7. ↑ Rebecca Grant (Dec 9, 2013). "Amazon clone Lazada raises jaw-dropping $250M to mainstream e-commerce in Southeast Asia". venturebeat.com. http://venturebeat.com/2013/12/09/lazada-raises-jaw-dropping-250m-to-mainstream-e-commerce-in-southeast-asia/. 
  8. ↑ Kaylene Hong (Aug 13, 2013). "Any small business in Southeast Asia can now set up a virtual shop on Amazon-like Lazada". thenextweb.com. http://thenextweb.com/asia/2013/08/13/any-small-business-in-southeast-asia-can-now-set-up-a-virtual-shop-on-amazon-like-lazada/. 
  9. ↑ Mahesh Sharma (Aug 13, 2013). "Rocket Internet’s Lazada Builds Out Its Marketplace Model, While Europe Fashion Portal Zalando Gets A New Investor". techcrunch.com. http://techcrunch.com/2013/08/13/rocket-internet-regional-expansion/. 
  10. ↑ "Lazada launches mobile shopping app for Android OS". nationmultimedia.com. Jun 19, 2013. http://www.nationmultimedia.com/technology/Lazada-launches-mobile-shopping-app-for-Android-OS-30208638.html. 
  11. ↑ "Here's Lazada's scoresheet on conquering Southeast Asian e-commerce". e27.co. Jun 20, 2013. http://e27.co/lazada-heres-their-southeast-asia-scoresheet-so-far/. 
  12. ↑ Kaylene Hong (Jan 14, 2014). "Southeast Asian Amazon-like online store Lazada releases an iOS app to capture more shoppers". thenextweb.com. http://thenextweb.com/apps/2014/01/16/southeast-asian-amazon-like-online-store-lazada-releases-ios-app-capture-shoppers/. 
  13. ↑ Vanessa Tan (May 27, 2014). "Lazada launches in Singapore with a new site and logo". Tech In Asia. https://www.techinasia.com/lazada-singapore-launch/. 
  14. ↑ Phoebe Magdirila (Jun 11, 2014). "Xiaomi’s Mi3 will launch in the Philippines through Lazada". techinasia.com. https://www.techinasia.com/xiaomis-mi3-launch-philippines-lazada/. 
  15. ↑ Sheena Wan (Nov 7, 2014). "Xiaomi’s Redmi Note Launches In Indonesia For Rp 1,999,000 Via Lazada". businessinsider.co.id. http://www.businessinsider.co.id/xiaomis-redmi-note-launches-indonesia-rp-1999000-via-lazada/. 
  16. ↑ Enricko Lukman (Sep 4, 2014). "Lazada and Xiaomi: 5,000 Redmi 1S sold out in 7 minutes in Indonesia". techinasia.com. https://www.techinasia.com/xiaomi-redmi-1s-sale-indonesia/. 
  17. ↑ Min Jie Yaw (Nov 7, 2014). "Lazada's Marketplace platform accounts for 65% of its sales revenue". e27.com. http://e27.co/lazadas-marketplace-platform-accounts-for-65-of-its-sales-revenue-20141107/. 
  18. ↑ Claire Huang (Nov 6, 2014). "Lazada grows revenue and stable of online 3rd-party sellers". nationmultimedia.com. http://www.businesstimes.com.sg/consumer/lazada-grows-revenue-and-stable-of-online-3rd-party-sellers-amended. 
  19. ↑ Jirapan Boonnoon (Mar 21, 2015). "Lazada sees high potential for online shopping here". nationmultimedia.com. http://www.nationmultimedia.com/business/Lazada-sees-high-potential-for-online-shopping-her-30256487.html. 
  20. ↑ 20.0 20.1 "Lazada.com.ph celebrates 3rd year via shopping extravaganza". Business World Online. Mar 23, 2015. http://www.bworldonline.com/content.php?section=CorporateBulletins&title=lazada.com.ph-celebrates-3suprdsup-year-via-shopping-extravaganza&id=104849. 
  21. ↑ Ng Chong Seng (April 14, 2015). "Three years after launch, Lazada Group hits US$1 billion in annualized GMV". Hardwarezone.com. http://www.hardwarezone.com.sg/tech-news-three-years-after-launch-lazada-group-hits-us1-billion-annualized-gmv. 
  22. ↑ "Lazada mobile app reached over 11 million downloads". malaysianwireless.com. May 22, 2015. http://www.malaysianwireless.com/2015/05/lazada-mobile-app-11-million-downloads/. 
  23. ↑ "Rocket Internet's e-commerce giant Lazada raises $100M". Jun 20, 2013. http://vator.tv/news/2013-06-20-rocket-internets-e-commerce-giant-lazada-raises-100m. 
  24. ↑ "Pierre Poignant: Work with People Who Use Their Skills to Make a Difference in the World". Huffington Post. May 5, 2015. http://www.huffingtonpost.com/jonha-revesencio/pierre-poignant-work-with_b_7068422.html. 
  25. ↑ "Lazada Group". DataFox. https://www.datafox.co/lazada-group. 
  26. ↑ "Lazada Group appoints new chief financial officer". AsiaOne. July 13, 2015. http://business.asiaone.com/news/lazada-group-appoints-new-chief-financial-officer. 
  27. ↑ Catherine Shu (June 19, 2013). "Rocket Internet’s Lazada Lands $100M As It Seeks To Become The “Amazon Of Southeast Asia”". Techcrunch. http://techcrunch.com/2013/06/19/lazada-100m/. 
  28. ↑ Jon Russell (Jan 22, 2013). "Lazada, Rocket’s Amazon clone in Asia, raises ‘close to $20m’ to develop its e-commerce marketplace". thenextweb.com. http://thenextweb.com/asia/2013/01/22/lazada-rockets-amazon-clone-raises-8-digit-euro-investment-to-develop-its-e-commerce-marketplace/. 

External links[edit | edit source]


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