Stunting (broadcasting)
Stunting in radio broadcasting occurs when a radio station abruptly begins broadcasting seemingly uncharacteristic programming or making grandiose claims regarding itself or its competitors. This sort of staging is temporary and often used when a station is permanently changing formats and call letters, or is moving to an entirely different position on the dial.
An example of stunting might be a radio station that begins playing "all polka, all the time" to garner attention or generate word of mouth, but will ultimately move to a more common radio format. Another example of stunting might be a radio station that begins airing outrageous (and generally false) claims regarding another radio station (such as that station may be "leaving the air") in an attempt to shift listener focus toward itself.